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Adidas UltraBoost

THE BRIEF

Unveiling "The Greatest Running Shoe Ever"

Increase brand awareness | Reach new audiences

INCA (a global events agency) approached us to help increase social media activity amongst the guests in attendance at a press event hosted by Adidas in their main London office.

THE RESULT

The Adidas Ultraboost Laceless Product Launch X #GIFPIX

The Adidas press team invited key sports/fashion influencers and reporters to take part in a special event showcasing their latest footwear with good food, refreshing drinks and upbeat DJ vibes.

Guests were given the opportunity to wear a pair of 'ultraboosts' and take inspiring stop motion gifs within a backlit cityscape scenery to share their gifs on social media.

We took this a step further with the addition of a 'GIF Printer' that automatically configured the GIFs into 4 photos and then printed onto postcard sized paper.

Custom Branded Layout - Square Photo Instagram Ready 'Polaroid'

Determine the correct position, camera settings and framing

Final adjustments and ready to go live

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