Adidas UltraBoost
- ClientAdidas / INCA
- ActivityUnveiling "The Greatest Running Shoe Ever"
- ExploreLive Campaign 1 / Campaign 2
Increase brand awareness | Reach new audiences
INCA (a global events agency) approached us to help increase social media activity amongst the guests in attendance at a press event hosted by Adidas in their main London office.
The Adidas Ultraboost Laceless Product Launch X #GIFPIX
The Adidas press team invited key sports/fashion influencers and reporters to take part in a special event showcasing their latest footwear with good food, refreshing drinks and upbeat DJ vibes.
Guests were given the opportunity to wear a pair of 'ultraboosts' and take inspiring stop motion gifs within a backlit cityscape scenery to share their gifs on social media.
We took this a step further with the addition of a 'GIF Printer' that automatically configured the GIFs into 4 photos and then printed onto postcard sized paper.
Custom Branded Layout - Square Photo Instagram Ready 'Polaroid'
Determine the correct position, camera settings and framing
Final adjustments and ready to go live